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DUST TO DUST (GERMAN STYLE)
06/07 2010 // aaron
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Research for a LEGO project took Martin to Hamburg recently. With an hour or so to kill between meetings, he took a walk around the city, spotting this charming funeral parlour along the way:
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IPHONE 4 DISSECTED
05/07 2010 // aaron
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Mads’ dissection of Apple’s latest gadget was featured on Gizmodo last week. Which was nice.
He also peeked inside Sony’s Playstation 3 controller:
All of Mads’ illustrations can be viewed and purchased here.
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MAN WILL IRON
06/05 2010 // aaron
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Faber went to see Iron Man 2 the other day. He came away feeling very inspired:
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SQUARES AND RECTANGLES
04/01 2010 // aaron
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A cursory examination of our whiteboards tells you that advertising is, at its core, little more than the artful arrangement of squares and rectangles:
Happy 2010 everybody. We’re back at work and raring to go.
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YOU KNOW YOU NEED A NEW LOGO WHEN . . .
10/11 2009 // aaron
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. . . the buildings depicted in yours were destroyed 8 years ago in one of the most notorious terror attacks the world has ever seen:
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STAND BY ME SPLICED AND DICED
29/04 2009 // aaron
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This interpretation of Ben E. King’s classic is a wonderful example of the editor’s art. The producers filmed and recorded a host of street artists performing the song around the world, and then spliced it together to create this wonderful piece:
“Stand by Me” performed by musicians around the world from SKAT on Vimeo.
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A LEGO A DAY..
17/04 2009 // Annette Flinck
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I fell over this cool site the other day – better late than never, right?
Well, meet Dan. 27 years old. Living with Annie, his supposedly beautiful fiancee, in northern Virgina. For the love of LEGO and for the love of photography he’s on a mission: To take a photo with a LEGO minifig every day for an entire year. Check his site out. Some of them are really cool and funny.
Take for example this one from day 318 - The LEGO ninja forgets his gloves 
And this, where it’s clear to everyone that this Gillette shaving is doomed to go wrong..
Or this one, very real-life setting, when the ship’s new first mate demonstrates his patented ’scurvy slam’ move..
At the conclusion of the 365, assuming his contact with LEGO goes well, his plan is to do prints and a coffee-table type photo book of all of the pictures for purchase. Nice.
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SOMETIMES THINGS NEED TO SWITCH OFF FOR PEOPLE TO SWITCH ON
25/03 2009 // Annette Flinck
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Recession. Hate the word. And even more importantly I hate the ambiguous presence of its consequences. A colleague of mine asked me if I’d seen any original recession communication lately. Sadly enough I haven’t. But it made me think of one of my favorite pieces of communication from a couple of years back.
The brand behind it is Orange – it’s from 2003, from the days whn milk and honey flowed in the streets. Orange operates with the payoff ’The future’s bright – The future’s Orange’. A compellingly optimistic and curious way to view the world, especially these days.
The campaign idea behind my favorite piece shows how the blackout of electricity affected New York on August 14 2003, and it explains how a man had only noticed the diversity of the city walking home experiencing the New Yorkers getting closer:
By itself, this ad might not strike you as something out of the ordinary. How blunt is it to ask people to switch your phone off in our connected lifestyle? Well, I think the creative solution justifies the means. It plays into a specific event, influencing a whole city and uses this as a synonym for the world we live in and how quickly things can change.
And indeed it has. I think there’s a lot to take away here, especially in terms of looking at what’s happening right here, right now. What if we all look at this recession as the greatest opportunity of our time. Let’s get creative, try new things, try out new strategies – both in terms of execution and media. As a brand owner, see this as your biggest opportunity ever to increase your share of voice (and thus share of market) in times where everyone else is cutting back.
Well back to the Orange ad. As the follow-up ad to the NYC Blackout they launched a piece about Renato – a street cleaner in Brazil dancing in the streets during the carnival. One day a street cleaner, the next day the biggest singer in Brazil. I think it speaks for itself:
So it’s true what they say. Sometimes things need to switch off for people to switch on. Happy Wednesday!
Tags: New York Black Out, Orange, Recession
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AT LAST SOME GOOD NEWS . . .
25/02 2009 // aaron
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In the first of what may or may not be a series of occasional upbeat economic stories, we present the Zenvo ST1, concrete proof of the world-renowned Danish car industry’s ability to thrive, even as auto-makers around the globe are staring into the abyss.
This success story is visualised below*:
To quote the manufacturers: “Denmark has always been known around the world for its cutting-edge design. Now, for the first time, Danish design is applied to a supercar.”
A total of 15 ST1s will be built, each of which will retail for around 16 million Danish kroner (around 2 million Euros). Genius.
*All figures quoted are based on random supposition.
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THE IMPOSSIBLE PROJECT
10/02 2009 // aaron
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The members of The Impossible Project have a simple goal: to restart production of analog INTEGRAL FILM for Polaroid cameras in 2010.
The team has acquired Polaroid’s old equipment, signed a lease on its old factory and has set about hiring the experts it needs to design a new type of instant film that builds on the unique, much-loved properties of the original. Or as they put it: “An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.”
I think that determination to create something fresh and new is what makes this such an intriguing undertaking. It’s not just misty-eyed nostalgia, but a belief that instant photography still has a lot to offer.
Ther other two things I especially love about this are the quote above, which the team seem to have adopted as a kind of rallying cry, and the awesome Polaroids of the original production factory that you can find on the site. Like this one:
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