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MORE NICE REVIEWS FOR OUR ELSPAREFONDEN CAMPAIGN
28/10 2008 // Annette Flinck
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For the second time in a week our campaign for Elsparefonden has received outstanding consumer reviews and is heading for the number two spot in the top 15 of the best TVCs in Denmark 2008, as measured by Berlingske Tidende and Zapera.
In case you haven’t seen the first spot yet, here it is.
Tags: Elsparefonden
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POLADROID
28/10 2008 // aaron
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I’ve just been playing round with the cool new Poladroid app. It’s preeeety sweet. Here’s the demo vid.
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SCREEN PRINTING MORNING
28/10 2008 // aaron
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Our lovely designer Trine organised a morning of screen printing last weekend. Lots of us shook off the Sunday morning blues and went and got creative. Here’s a few of the results:
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NEW CAMPAIGN FROM ELSPAREFONDEN RECEIVES TOP RATINGS
22/10 2008 // Annette Flinck
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Our new campaign for Elsparefonden “Langt ude i skoven” (as mentioned here and here) has received some fine recognition from TV2′s award “Den Glade Seer”, which is a monthly rating of the top television ads in Denmark based on the audience ratings. The campaign comes in second place on the overall liking score. Based on the buying intention the campaign takes the winning seat, and since it’s all about changing behaviour in stead of just talking about it, we’re quite pleased with this recognition.
From: Børsen Mediemarked, wed 22nd October 2008
The second burst of the campaign with brand new spots, will run from week 45 and again before christmas, so if I were a little purple puppet called Harry, I would certainly start waking up and smell the coffee… 
Read more about the test-results and an interview in Børsens Mediemarked out today.
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THE BUBBLE PROJECT
20/10 2008 // Annette Flinck
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As advertising takes over our public spaces, a global movement called The Bubble Project is counter-attacking this corporate monologue, turning it into a public dialog of citizen commentary in the form of speech bubbles.
You could call it an analogue representation of web 2.0, or simply an interesting new take on crowd-sourcing.
Take a look:
(Via Fallon)
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RIP: A REMIX MANIFESTO
17/10 2008 // aaron
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This looks like it will be well worth a viewing. It’s a documentary that ‘explores the issue of copyright in the information age’, something us ad types should all be interested in. Check the trailer below, and take a look here for more info.
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NEW MEDIA DAYS REVISITED
16/10 2008 // Annette Flinck
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I elaborate on this year’s New Media Days Conference with a feeling of being provoked, inspired and (thank God!) reassured. But in many ways the 08 version of NMD was also an ambivalent experience. You always attend these things hoping for the insights and untold. You exit with the feeling of ‘well, if this is it, I’m not that much behind after all’. Facebook (and social media in general) is still the talk of town, and practically mentioned in every presentation deck. Another topliner was the debate about the dead of greatness and the cult of the amateur providing us all with unfiltered content and the downsides of Citizen journalism – and the upsides of course.Now the webcasts are online for those of you that didn’t make it to the sold-out event, so here’s my recommendation of speakers and presentations that are worth seeing or revisiting.
Jonathan Harris: Surveillance, Self-Exposure and Storytelling
First and most highly recommended is the session with Mr. Jonathan Harris about Surveillance, Self-Exposure and Storytelling. By far the most inspiring session. I refer you to a previous post here, to learn more about his work. For some reason his presentation isn’t uploaded on the site, so please check this from TED out instead. It’s more or less the same content.
Ben Hammersley, Associate Editor, Wired Magazine: Beauty is Truth, Truth is Beauty – Web 3.0
The charming Ben Hammersley, associate editor from Wired Magazine, had an interesting and thought-provoking session about why web 2.0 is the longest suicide note in the history of the media. Hammersley says, that over this last year the so-called ‘mature media’ (TV, print, radio etc.) have lost their confidence, saying old media is dying and new media is very successful – therefore we should stop doing what we were doing before and diversify our business into social networks and all the other web 2.0 wonders – The Guardian did it, Times did it etc. The mantra about this is that our audience knows more than we do. The problem is, that when you do this stuff it doesn’t work – at least not the way you want it to work since the world is full of assholes. We have taken what the technology allows to do and just done it without thinking about why old media is losing. We might as well kill ourselves and turn everything into a Facebook application. Provocative? Indeed, but an interesting viewpoint I recommend you to watch here!
Georgina Henry, Executive Comment Editor, The Guardian: Comment is Free, but Facts are Sacred
This session is interesting to watch with the Ben Hammersley perspective in mind. She talks about the ideas behind The Guardian’s community Comment is free and what they’ve learned opening it’s journalism to the puplic in 2006. An open-ended space for debate, dispute and arguments in which users are able to comment on everything they read. But how does it influence journalism when the readers become writers and the traditional gatekeeper role of the media is blurred? Watch it here!
Peter Leyden, Head of Next Agenda: The Obama MomentThe last session I will recommend is Peter Leyden’s. He explains why he believes why Obama’s political campaign has lead to the birth of a new kind of politics. It is interesting to watch – but also very ‘American’ (for better or worse). I must admit that I had a fun time watching it. Partly because of his enthusiasm and his obvious speed-talking training. And of course the way he sounds like a chicken when he says Barack!. You gotta love it – and Obama of course! Watch it here!
Well this was my hot-list recommendations! I urge you to check out the program – I can’t mention it all here, but there are plenty of other interesting pieces available on the site, so check it out!
Tags: New Media Days
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DORITOS KILLING THE COMPETITION
15/10 2008 // Annette Flinck
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Continuity is something we often talk about when it comes to branding. At least it used to be. It was deemed crucial that brands could act as ‘Lovemarks’ and cues for navigating in an ever-changing world. Brands should transmit the same messages to everyone – be true to their brand idea and positioning. This belief has been challenged in recent years.
Although we still see many global brands going with a one-size-fits-all communications strategy and translating the core message to different markets, we are now seeing more and more brands trying out different things and applying a more disruptive brand strategy. The reason for doing this shouldn’t be because that anything different is good in itself. It should still make sense from a brand personality and brand voice perspective. Doritos have launched two new campaigns that do just that.
The first one is a very bold and very original digital idea that builds on an insight into online behavior: What if we could get rid of all the disruptive banners and online ads and replace them with stuff we like? Developed by the Swedish agency Papercut, the basic idea is, that you visit a Doritos microsite (OnlyTheGoodstuff.com) and download some software that plugs into your browser. This then populates the area specified to serve ads from sites to actually display the content you choose instead. In short, it’s advertising genocide!
Check out the video:
One small problem, the microsite isn’t yet live so I’ve no idea if it works!
Hotel 626 is something different entirely. Launched by Doritos USA, it’s a part of the Doritos Snack Strong Productions, Doritos’ digital platform that encourages user-generated content and interactivity to drive campaigns. The idea is a promotion for the chips brand’s Taco and Four Cheese flavors. The site is only open from 6pm to 6am and gives visitors the chance to take on scary challenges in 13 different rooms.
Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site. Probably one of the scariest things I’ve ever seen on the web, Hotel 626 was created by Goodby, Silverstein and Partners in conjunction with the Swedish agency B-Reel.
Tags: Doritos, Hotel 626, Onlythegoodstuff.com
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FAREWELL SIMON
13/10 2008 // aaron
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We said goodbye to Simon on Friday. He’s been with Advance for a year and a half, making the long trip in from Odense every day, but now he’s decided to take his awesome design skills elsewhere. Which made us all very sad. A while ago, he turmed up quite mysteriously in a newspaper picture. We couldn’t resist tweaking the image a bit as a parting gift.
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WE FEEL FINE
13/10 2008 // Annette Flinck
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I don’t understand why I haven’t heard about this guy before. I met him for the first time at New Media Days Conference in CPH last week. I was immediately impressed with him and his work. His name is Jonathan Harris, a guy from Brooklyn, NY – born in 1979. He works with combining elements of computer science, anthropology, visual art and storytelling and he designs systems to explore and explain the human world. His biography shows a remarkable list of projects – for example; Projects about human emotion, human desire, and documenting an Alaskan Eskimo whale hunt. He was commissioned by MoMA to build an interactive installation about online dating.
If I were to pick one presentation from NMD that really hit something in me, it would be his We Feel Fine project. We Feel Fine visualizes feelings expressed in the blogosphere. As long as a sentence has “I feel” in it, it is picked up by the “system” and transmitted into beautiful visualizations, offering great filtering possibilities. As a planner, I find this kind of thing offers a lot of insight into human behavior and psychology – but the concrete business opportunities are harder to find. But let’s not ruin beautiful things and ideas just by adding the cynical commercialized perspectives. Some statistics just to put the tool into a context:
- Apparently Danish bloggers feel 13 times more “sure” of ourselves than average.
- Christmas Day is statistically the day when most happy feelings are expressed.
- Sunday is by far the happiest day of the week.
- Wednesday is the least happy day.
- ‘Better’ is the most common feeling around the world.
Check out his website, and make sure to read about two other interesting projects: The MOMA exhibition; I Want You To Want Me and The Whale Hunt, an impressive storytelling experiment.
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