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SOME GOOD NEWS…
21/12 2008 // Annette Flinck
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The positive recognition for our Elsparefonden “Langt ude i skoven” campaign continues. The second spot featuring Ane Trolle (see more here) ranked 3rd in the November edition of TV2’s award “Den Glade Seer”. The spot claimed first place for creativity and second for buying intention. Happy Christmas!
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FAREWELL ALLAN
19/12 2008 // aaron
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Today we held a farewell lunch for a founding member of the Advance old guard, IT coordinator Allan Sørensen. Allan’s been with the company for the best part of 20 years and has seen it grow from a small shop with barely one client to an agency that is now Denmark’s fifth biggest. Allan made a wonderful speech (that’s him in the pic below) and asked us all to take care of the bureau. We’ll do our best, Allan!
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CHRISTMAS PARTY
16/12 2008 // aaron
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We threw our annual Christmas party on Friday, and it was a night to remember. Long-legged girls on rollerskates, bare-chested cocktail waiters, goats, a random drunk Santa, drinks, lots of drinks. There’s a few pics below, and there’s more here.
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THE TRAVEL IRON BRIEF
10/12 2008 // aaron
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I’ll be the first to admit that I’ve griped about my fair share of briefs. But I’ve learned that negativity gets you nowhere very fast in this industry. I’d like to tell you about the three things I have seen or read on the interweb that have been instrumental in firming up my belief that if you’re good enough and dedicated enough, you’ll come up with good work. No matter how mundane the product or how cretinous the client.
1. A while back I was following one of the many humorous comment exchanges on Scamp’s blog. Someone had dared to query another commenter’s opinion and was promptly told to ‘go back to your Toilet Duck brief, you sweaty little oik’. Or something along those lines. But instead of retreating into a corner, the recipient of the insult came back with something a lot more inspired. He simply questioned what was so wrong with a Toilet Duck brief. Of course, he’s right. There’s nothing wrong with a Toilet Duck brief. Sure it’s not a bazillion dollar all-media Nike campaign with helicopters and free cool shit, but hey, it’s a good product and it’s got a cool twisty neck feature for really getting under the rim of your loo. What’s not to like?
2. Less of a while back I was reading a post on one of the better ad blogs (I can’t remember which, sorry) that reprinted some great dictums from legends of the ilk of Bernbach et al. The one that got stuck in my brain was one that went a little like this: ‘There are far fewer boring products than there are boring writers.’ I was wrestling with a tough brief at the time and had pretty much admitted defeat. But that aphorism helped me realise I just needed to stick with it. The good ideas eventually came.
3. Even less of a while back, Copyranter pointed us in the direction of the wonderful ads you see below for the eta Travel Iron. I’m guessing that a lot of creative teams would have rolled their eyes and thought: ‘Travel irons? Great, we’ve hit the big time now.’ But the people behind these ads simply rolled up their sleeves and set about producing great work. Wonderful. A lesson for the rest of us who turn our noses up at our own ‘Travel Iron briefs’.
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CLOSED FOR REFURBISHMENT
05/12 2008 // aaron
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Advance has got the decorators coming in this weekend. They seem like a talented crew:
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ELSPAREFONDEN – THE TRILOGY IS COMPLETE
03/12 2008 // Annette Flinck
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The snow is falling outside and Christmas spirit is slowly but surely taking over the agency. We celebrate the month of December with the third and final burst in 2008 in the Elsparefonden ‘Langt ude i Skoven’ campaign.
As in the previous commercial, Frank Production and Orbit have developed the visuals and the music is produced by Troelsen & Remee. This time Basim takes the lead on vocals:
There’s also a little behind the scenes film showing the recording of the track.
The key message in this execution is related to computers and the big savings (both economically and environmentally) you can get from choosing products branded with the Elspare mark. Do the math yourself and check out the list of recommended computers on Elsparefonden’s homepage here.
Tags: basim elsparefonden
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ROCKET LIFTS OFF
01/12 2008 // aaron
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For a long while those of us who worked on our LEGO account were simply known as The LEGO Group, regardless of whether they worked on other clients or not. It was just easier that way. Some of them were even starting to look like little yellow men. But we’ve shaken things up a bit now.
The team have renamed themselves, simply, as Rocket and made it clear that the rest of us only refer to them as The LEGO Group on pain of death. They even produced a fun little ident:
While they’ll still be pitching as Advance, they have a pretty unique skillset and it was time we recognised that and made it a little more ‘official’. It’s still business as usual with LEGO but the team are looking forward to showcasing their expertise in developing children’s creative universes with new clients.
To celebrate Rocket’s launch, we had a few drinks and danced to space music underneath the big rocketship that now hangs in the stairwell.
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