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NEW MEDIA DAYS REPORT – DAY 1

17/11 2009 // aaron

UPDATE: A recording of Clay’s presentation is online and can be viewed here.

Creative director Morten Kirckhoff sends back this report of Clay Shirky’s well-received talk from day one of New Media Days here in Copenhagen:

“Based on his book ‘Here Comes Everybody’, Clay delivered some interesting insights on the growth of social media, and the involvement of the crowd.

Many people have tried to determine the motivation behind this dramatic upsurge in particpatory behaviour. Why are people participating for free?

Mr Shirky’s conclusion is that that we’re approaching the question from the wrong angle . . . that there is something implicitly wrong in doing something for free.

His point of course is that the monetary part of the equation is irrelevant. So why are people participating?

To Clay it’s obvious: For the same reason why we do so many other things. Because people like it! For the love of it! To feel significant and a part of something.

Participating through social media is rewarding, it builds competences and it’s inherently motivating… Pretty simple!

I think his best quote was: When something becomes technologically boring, it becomes socially interesting!”

More to come from Morten later.

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